Change by Design

Bloomberg Businessweek is running a special report on Design Thinking this month and I cannot recommend enough the lead piece on Yves Behar. Some key highlights include:

  • Design is fundamental to business change, not just a marketing cost of sale
  • Senior management support is vital in moving both with speed and with a single-minded view of future
  • Delivering a consistent approach to 1,600 SKUs across 180 countries is as much about outstanding creativity as it is about anticipating that some country managers will be very unhappy
  • Open source gaming is the next big technology disruption in the making
  • Kickstarter can not only provide initial project funding, but can also change the way projects are run in the first place: Design process as a conversation, rather than a big reveal.

Read the full story here.