“Emotion isn’t a soft science. It’s the sharpest edge in business.”

Tomas Gonsorcik is a global marketing leader who has built a career on one powerful truth: Emotion sells. Not just in the poetic sense—but in the profit-led, data-backed, C-suite-convincing way that drives enduring business results.

As Global Chief Strategy Officer at DDB Worldwide, Tomas has transformed the storied agency’s core: launching The Emotional Advantage, a proprietary framework that links emotional resonance to commercial impact. Under his leadership, DDB climbed to the #2 spot on the Global Effie Index for the first time, launched a globally recognized proprietary methodology the Feels Barometer to measure feelings across cultures, and embedded generative AI across the agency’s global workforce under an operating model transformation program From Grind to Heart.

Tomas has advised the world’s most iconic brands from unlocking individual creative breakthroughs through to integrated global go-to-market strategies. He is a champion of the multiplier effect in marketing, where brand equity amplifies the performance of every media dollar. He has built the global agency infrastructure from positioning to capabilities and operating models, enabling legendary DDB agencies such as adam&eveDDB, AfricaDDB, NORD DDB and DDB Paris to compete in new ways, winning new clients and growing new capabilities.

Beyond marketing consulting, Tomas is focused on building high performing teams and developing future-fit strategy talent, with his effort ranging from individual mentorship to global talent programs. He has developed a future-fit skills and mindset framework for strategy departments across the DDB network: championing a new breed of creative thinkers fluent in emotional intelligence, cultural dynamics, AI literacy, and business impact. 

A recognized voice in the future of marketing effectiveness, Tomas sits on the WARC Global Effectiveness Council, co-chairs the 4A’s Strategy Committee, and speaks globally on the role of emotion as an economic advantage, future-fit strategy talent and the AI-powered future of creativity. 

His north star beyond work? Training in good health for his next trail running race alongside his partner Alexandra and their son Lukas.

For up to date news, please visit Tomas’ LinkedIn page or get in touch below.