Speaking
Tomas Gonsorcik is a proven keynote speaker at major public and corporate events, where he unpacks the future of marketing with energizing clarity, turning complexity into frameworks leaders can act on today. Known for mixing big ideas with signature Eastern European wit, humility, and collaboration, he leaves audiences inspired, challenged, and ready to reimagine how brands grow.
Hear and read the latest thinking from Tomas
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Less bland, more brilliance: strategy skills for the new era
The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.
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What Happens When Everyone Is Their Own Boss?
Artists, creators, and creative workers have always relied on entrepreneurial grit, but today the creator economy’s promise of ownership and cultural influence collides with the precarity of traditional creative industries. How can individual hustle and institutions together ensure that creativity remains a durable engine of opportunity and expression?
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The great strategy rebrand
In the leading opinion piece for the WARC 2025 Future of Strategy report, Tomas Gonsorcik, argues for a fundamental transformation of agency-side strategy: strategy must be rebranded as a service: clear, accountable, and indispensable. Strategists must reclaim their role as the ones focusing on measurable business outcomes, acting as orchestrators, and applying human judgment to unlock growth.
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Why humanity is the ultimate advantage in a fragmented world
As global chief strategy officer at DDB Worldwide, Tomas Gonsorcik helps some of the world’s biggest brands grow through the power of creativity. In today’s fragmented landscape, he argues, the brands that outperform are those with what he calls an “emotional advantage,” a consistent ability to move people to action, wherever the brand shows up, from high-production campaigns to quick social moments.
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Emotion as Public Opinion
We have been making progress in incorporating emotional responses into measures of public perceptions to predict behavior. On this episode, we talk with Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide, about innovations in considering how what we feel says something about what we tend to think and do.
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Global Impact, Local Truths
In a fragmented world, the most powerful ideas are often the most personal. This session dives into how brands are redefining “effectiveness” by grounding creative in local culture, then scaling with precision. Through sharp case studies and global insights, we'll explore how to balance cultural nuance with universal impact, proving that the road to global relevance is paved with local truths. Because in the right hands, context becomes creativity’s greatest multiplier.