Services

Tomas Gonsorcik helps brands, leaders, and marketing organizations unlock long-term growth by fusing emotional intelligence with commercial performance. His approach is grounded in effectiveness, shaped by creativity, and scaled through culture and technology. Whether you’re a brand in transformation, a CMO in need of clarity, or a marketer seeking mentorship. This is where insight becomes momentum.

Marketing Strategy That Moves People and Markets

At the heart of Tomas’ strategic approach is a belief that people don’t buy products, they buy how brands make them feel. Brands that move people emotionally build memory, meaning, and margin. With emotion as a multiplier, Tomas helps organizations craft distinct platforms that grow demand, protect price, and accelerate long-term value.

What You Get:

  • Strategic repositioning and platform development

  • Distinctive brand idea creation

  • Go-to-market frameworks for new product, market, or audience entry

  • Cultural and emotional insight integration

Selected Impact:

  • Led the global transformation of a global footwear brand, redefining its cultural role and relevance.

  • Architected go to market strategy for a global FMCG brand portfolio.

  • Partnered with a global airline to turn a corporate ESG promise into brand governance framework and.

AI Transformation of Marketing Organizations

AI isn’t the end of marketing, it’s the beginning of a new era of emotional, efficient, and adaptive creativity. Tomas brings hands-on experience leading global AI adoption efforts, not as a tech layer, but as a culture shift.

What You Get:

  • Strategic roadmapping for AI transformation in marketing orgs

  • Change management and talent reskilling strategies

  • Creative operations redesign for AI-augmented workflows

  • Development and deployment of proprietary AI platforms

Selected Impact:

  • Spearheaded the global transformation model, implemented across thousands of employees across 60+ markets

  • Integrated AI workflows into data, insights, creative, strategy, and production globally

  • Navigated legal, regulatory, and creative excellence challenges to operationalize AI at scale

Future-Fit Talent Development & Mentorship

The future of marketing doesn’t just depend on new tools, it depends on future-fit talent. Tomas created the BERN+BACH framework to develop emotionally intelligent, commercially grounded marketers who thrive in complexity. His mentorship combines career clarity with creative confidence.

What You Get:

  • 1:1 or small-group mentorship

  • Future-fit training workshops for in-house teams

  • Culture and org design consultation for strategic talent transformation

  • Access to the BERN+BACH framework, built with input from WARC, 4A’s, and global leaders

Current Impact:

  • Coaching next-gen leaders at US Marketing Academy

  • Strategic advisor for emerging talent at Effie Worldwide

  • Partnered with the 4A’s Strategy Committee to build industry-wide strategy training

Get in touch

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